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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Business Plan - Cottage Martina
Bodnárová, Martina ; Bartošová, Ingrid (referee) ; Koleňák, Jiří (advisor)
The first part of the thesis is focused on he theoretical knowledge needed for a high-quality elaboration of business plan. The second part of this work is focused on the creation of a business project in the area of recreational (holiday) accommodation - offering of the cottage, which can be used in both summer and winter season. The main aim of my thesis is to create a high-quality business plan. I believe, that my business project will be successful business start in the area of holiday accomodation.
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Development of Tourism Financed by EU Funds
Stupková, Lenka ; Šíblová, Klára (referee) ; Kopřiva, Jan (advisor)
The graduation thesis is focused on the European Union structural funds. It deals with solutions of several projects that should employ grants provided by the European Union structural funds. These projects should contribute to higher attractiveness and improvement of economical situation, with the main target being positive influence of the tourism in Rožnov pod Radhoštěm, which is situated in Zlín’s region.
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Business plan
Changuir, Jana ; Konečná, Lenka (referee) ; Sládková, Jitka (advisor)
This bachelor’s thesis deals with necessary steps for foundation and running of a company focused on providing tourist and transport services. It includes all information necessary for the business men who decided to set up this business. This thesis contains supposed income as well as the rent ability of the whole business project
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Realization of Business Project – Building Pension in the Tišnov Area
Kadla, Jiří ; Kerndl, Zdeněk (referee) ; Mašterová, Lucie (advisor)
This master’s thesis deals with processing business project building boarding-house in Tisnov area. Theoretical part includes investment decision, business project, methods of economic evaluation investment and defines tourist trade. Practical part analyses present situation, description of boarding-house and environment, influence the crisis on accommodation. Design part costs accounting project, predicting incomes, net use of beds and average price in accommodation. Master’s thesis also rates investment efficiency by means of net present value and pay-off period.
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Business Plan
Prátová, Zuzana ; Tuč, David (referee) ; Heralecký, Tomáš (advisor)
The aim of my dissertation is forming of bussiness plan for providing of accommodation services without boarding, situated in a small vinicultural village, considering and choosing of the most suitable form of its financing. The project begins with a vision of owners, it continues with marketing analyses and a market research, a preliminary financial calculation and it finishes with choosing of the suitable investor.
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ANALYSIS OF TRAVEL AGENCY BUSINESSES CONDITIONS
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Then, one travel agency was chosen and was found, what products are offered, at what price and whom. Next was found, in which way it offers its products and attracts potential customers to buy its products. Following found out trends in tourist trade, some improvement for higher quality of production and higher competitive strength were proposed. One of the improvement proposals was to place more information about destinations and photos on the Internet to consumers have more information about what they buy. Photos should be added to printed catalogs. To have more consumers, travel agency should target the vacation packages in Italy and Croatia and give reductions in price for children up to age 15 years. And because the population becomes much more older, the travel agency could offer vacation packages for pensioners with recreational activities. Customers go back to the travel agency Prácheň and so it would be good to give them 10% reduction in price for the next tour.
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